Razorfish is one of the largest interactive marketing services firms in the U.S. and an operating unit of Publicis Groupe.

We were born with digital DNA, and that makes us unique in working with our clients in the digital space.

After going through many developments in the digital world, we firmly believe in digital, and effectively create compelling marketing results.

We believe brand values and marketing effectiveness will be maximized in the digital domain - a unique platform for better understanding, deeper interaction and one-on-one communication, which altogether drive creative business ideas in the new era.

By proactively engaging consumers through digital, we will generate greater influence, higher satisfaction and stronger emotional attachment - and ultimately unleash unparalleled brand experience and brand equity for consumers and marketers.

We bring all our insights to lead the digital trends in the Greater China region through our offices in Shanghai, Beijing and Hong Kong.

From e-Crusade to Razorfish

e-Crusade changed our brand name to Razorfish effective March 1, 2009.

e-Crusade was founded in HK in 1999, and joined the world's leading digital marketing company Razorfish (previously named Avenue A | Razorfish) in 2006.

We decided to rename the company Razorfish to reflect our company's values and goals worldwide - providing unmatched services to great clients. We tap into the collective thinking and experience of 2000+ Razorfish professionals in offices ranging from Shanghai to New York to Madrid.

Our services continue to improve as more clients globally choose to do business with one of the most notable names in the industry -- Razorfish. Be assured that you will benefit from our knowledge and skills in areas such as search marketing, analytics and social media.