We communicate the brand experience, no difference from what one experience in an event or going into a shop. In digital, brand experience is just consumed in a more involving way and takes longer before vanish. It takes both inspiration and systematic planning to deliver a desired result, both an art and science.

User Experience Design

• User groups and user needs analysis
• Competitive / Industry analysis
• Information architecture design
• Navigation design
• Content strategy
• Key page design / prototype development
• Performance benchmark

Usability Study

This is to understand how users interact with key pages, and to pinpoint friction points. And we will understand what site elements drive incremental performance.

Usability Study includes

• Study design
• Recruit respondents
• Usability lab set up
• Prototype development
• Analysis and report

Our Track Record:

• Hong Kong Tourism Board discoverhongkong.com
  User Experience Design, revamp and Usability Study
• PCCW Netvigator Customer Services Website
  Usability Design and revamp
• Hong Kong Jockey Club Easy Form