Search Engine Optimization (SEO) - Razorfish Greater China – Hong Kong | Shanghai | Beijing

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Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

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Technical Consulting Services

Application Development

Technical Implementation Services

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We unveil your brand Search Engine Optimization (SEO)

Organic search really began to grow within the last 2 years. With our expertise, we provide professional SEO services to our client using proprietary technology and approach.

Discovery Phase

  • Client Engagement
  • Analytics and Baseline Review
  • Competitive Analysis

Strategy Development Phase

  • Page-Based Optimization Report
  • Site Template Analysis
  • Keyword research and content review

Post Implementation Phase

  • Link building strategy and execution
  • Reporting
  • Additional Recommendations
Indexability

Measuring the ease by which a search engine spider can crawl through a website and include the page of that website in the search results

Indexability Evaluator: diagnostic technology (simulated spider) that evaluates elements on a page, allowing us to quickly diagnose what might be prohibiting key content and pages from being indexed.

Targeting Algorithm

Competitive Intelligence Crawler: The CI Crawler crawls and analyzes the top ranking sites for each of our targeted keywords across multiple engines. It captures data elements from the pages that performed well against the keywords, providing us with baseline suggestion to optimizing pages.

Enhancing Usability

Combing best of breed web development, usability, and SEO yields maximum impact

Copy and site structure review

Metatags

  • Develop metatags for relevant keyword phrase.
  • Develop title tags, description tags, keyword tags.

SEO Pages

  • Rework existing webpages to enable them to be search engine friendly.
  • Add SEO friendly pages including keyword-rich content, links pages, etc.
Link Building

Does your site favor Search Engine?
- Internal Site linking

  • Sitemap Submission
  • Hierarchy Naming

What sites link to you? What is their relevancy and importance?
- External Site Linking

  • Directory submissions
  • Top industry players
  • Competitive targeting
  • Link searches
  • Write and submit articles
  • Online communities and social media
Search Leadership

We work closely with the US Search Team and get access to the latest search technology. Our US Search Team provides thought leadership in search, providing regular search newsletter, and also the team is serving the board of directors for Search Engine Marketing Professionals Organization (SEMPO), and moderators of Search Engine Watch Forums and SEO Roundtable. This enables us and our clients to access to the latest development and pioneer search technology, and leverage on the rich experience we have.

Proprietary Technology Development

We create SEOsource that simulated Search Engine Spider that reviews the various page characteristics that impact a client site.

More than a Search Company

Search fits into broader digital marketing strategy, and also there needs to be strong understanding of the balance of web development and usability. With our comprehensive services in digital marketing, we can work with client to fit search into the overall digital strategy, and achieve a even better results.