Today's digital consumers have moved well beyond merely sampling Web 2.0 technologies and services. They are now adopting these services at a breakneck pace and readily experimenting with new, more sophisticated offerings en masse.

Perhaps the biggest recent change in Internet behavior is the mass acceptance of the Web as a social medium. Instant messaging, email and social website... enable people to communicate directly.

The real value for advertisers is the role of social influence in persuading consumers to purchase. Web users start to make purchases based on a recommendation through a social media site.

With Razorfish rich experiences on Social influence media marketing, we thrive to bring your brand into a new horizon.