To ride on the season of romance and love in February, a series of 3 videos about love fantasy was launched. The videos revolved around how fragrance brought about a girl's chance encounters with 3 desirable boys.Viewers also had a chance to obtain the limited edition Clairol + Hello Kitty premiums that were featured in the videos with product purchase.

Launched at: 1-Feb-10
Medium: Website, online ads, viral videos